This is very interesting. This might be related to a global increase in consciousness, thoughts?
QuoteIt's not that the old meds are getting weaker, drug developers say. It's as if the placebo effect is somehow getting stronger.
http://www.wired.com/medtech/drugs/magazine/17-09/ff_placebo_effect?currentPage=all
Makes sense, you grab lets say an advil, and immediately think it's going to help with whatever you're going to take it for. All the commercials will have to do is say they "improved" it but in actuality didn't, yet the placebo effect will take it's place.
~astraladdict