google

[Michael_E]

go to google.com and type in failure, then hit im feeling lucky instead of search. do the same thing for weapons of mass destruction and take a close look at the page.

[no_leaf_clover]

Just looking through the unanswered posts and saw this one.

Does anybody have any idea why the first result for 'failure' is what it is? And if you allow the search, look at what the 2nd result is. lol

Yet those neither of those two sites have failure in them anywhere that I can tell.

[J.K.]

Hey leaf...

It's a "Google Bomb."  -  

Search engines rank sites based on the links that point to em.  For instance, if I were to get 2,000 people to link to this site using the word "success" although the site is about astral projection it would prolly rank #1 for the word "success."

In this case, an idea caught on - folks across the net got a little organized - and mostly from their blogs, everybody linked to that page using the word "failure."

Google Bomb..  

[no_leaf_clover]

Ah, nice! Probably why Michael Moore is 2nd; a kind of retaliation I guess.

[paker7]

http://searchenginewatch.com/sereport/article.php/3296101