I agree Adrian. Looking for a competent business to handle something (goods or services) I skip right past all the paid ads or obvious Google placed sites and head right for the organic search results. The problem is, organic searches have been pushed many pages back for some fields (often 2 or 3 pages back or more). Many people no longer have the know how or patience to get to the truly competent and established businesses in a given area. Things are changing for the worse controlled by the powers that be.